![]() ![]() Modernity again is the impression Amfitheatrof wanted to impart with the geometric shapes and organic lines of the Deep Time collection, “an epic journey about the fragility of life and the birth of life but it’s also a way for us to talk about unison because the continents were once connected.” There also was a performance at the Odeon of Herodes Atticus theater at the foot of the Acropolis in Athens that had dancers performing a work by Greek choreographer Dimitris Papaioannou to a score created by star violinist and orchestra conductor Renaud Capuçon. Hence a showcase imagined in collaboration with the Estudio Campana design practice that saw jewels paired with artifacts sourced by Emma Hawkins, a curator and collector of natural antiquities. We really want to be immersive,” she continued, with a setting that was “meant to transport you.” To that end, “we always try and bring a certain modernity to what a jewelry presentation is, which is not just having props. “The fact that meet the person - and it’s not an institution - creates a very special connection with the client, because I then go and really talk to them about why a piece was created that way, what the theme, what the real symbolic meaning ,” resulting in clients feeling touched and as if the piece were speaking to them, she explained. Courtesy of Louis Vuittonįor Amfitheatrof, the designs and in particular the gemstones used for them represented “a conversation about unity, that we are all connected where we live in such a disconnected world.” These bracelets cost almost nothing to make and LV’s profit on each item significantly outweighs the money raised for charity.Ana de Armas, Francesca Amfitheatrof and Léa Seydoux at the Louis Vuitton high jewelry presentation in Greece. If LV was in the business of making t-shirts, cheap trinkets and $10 canvas totes, then this bracelet would make sense. My friend had decided to buy one of the rings even before she learned it was a fund-raising item. Bulgari has done this with a special Save the Children collection based on one of their popular jewelry lines. Make it something people would be interested in buying even without the charity hook. If a (supposedly) high-end designer wants to do this type of charity merchandising, then FFS, put some thought into it. ![]() ![]() The design team must have come up with the idea after wandering the discount aisle of an Auchan supermarket. That bracelet is about one step up from a hair scrunchy. I don’t have a quibble with selling merchandise to raise money for charity, but when a premium designer does it and charges a non-tiny price, the item should be more than just a tacky colored piece of string with a mini charm on it. ![]()
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